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Jun 11, 2024
Blog
Automated scoring of gen AI ads, at scale
May 1, 2024
Blog
Improving Creative Excellence to Improve Consumers’ Health
Apr 22, 2024
Blog
Building a more sustainable content ecosystem
Mar 8, 2024
Blog
Brands Fail to Invest in Women: Analysing Representation in Advertising
Feb 21, 2024
Blog
Over half of content produced isn’t activated
Feb 14, 2024
Blog
Announcing our ISO27001 certification
Jan 24, 2024
Blog
Unused content can’t wear in (let alone wear out).
Jan 22, 2024
Blog
A Guide to Creative Effectiveness in 2024
Jan 16, 2024
Blog
From concept to reality: the journey of Creative Lifecycle
Dec 20, 2023
Blog
Barilla’s Key Ingredient for Creative Effectiveness
Nov 30, 2023
Blog
What is a “fit-for-platform” creative, and why is it important?
Nov 27, 2023
Blog
Why is the holiday period so important for advertisers?
Nov 24, 2023
Blog
The Evolution of Black Friday and The Opportunity for Brands
Nov 2, 2023
Blog
Navigating a new era in healthcare marketing
Oct 17, 2023
Blog
5 Key Reasons Your Ads Are Falling Short
Oct 5, 2023
Blog
Marrying science and art to drive creative effectiveness
Oct 5, 2023
Blog
How Bayer drove creative effectiveness through the Creative Quality Score
Oct 5, 2023
Blog
Left v. Right Brain Advertising: Marrying Science + Creativity
Sep 6, 2023
Blog
Light Relief
Aug 16, 2023
A missed opportunity: Representation of women's sports in advertising
Jul 17, 2023
Blog
Post-Cannes blues?
Jun 12, 2023
Blog
Generational Myths
Jun 6, 2023
Blog
Why Creative Effectiveness, Why Now?
Apr 22, 2023
Blog
Are Brands Talking about Climate Change? An analysis of 2.5 million global ads.
Apr 1, 2023
Blog
Mad [Wo]Men
Mar 27, 2023
Blog
The Top Priority for Efficient Marketing Investment Today
Mar 23, 2023
Blog
3 Key Marketing Lessons from Past Recessions
Mar 20, 2023
Blog
Win with Share of Voice: Why ESOV is Becoming a Gold Standard
Mar 16, 2023
Blog
Chief Marketing Officers: 4 Keys to Making a Bigger Impact
Mar 8, 2023
Blog
Turning intent into action: three ways representation could be quantified through creative data
Mar 1, 2023
Blog
[Hu]man before machine
Feb 23, 2023
Blog
How Fortune 500 Brands Develop Universal Creative Best Practices to Scale Safely
Feb 16, 2023
Blog
The Challenges of Scaling a Brand Today (and how creative data can solve them)
Feb 13, 2023
Blog
How Today’s Marketers Are Getting Smarter with Media Efficiency
Feb 9, 2023
Blog
Why Brand Size Matters: Brand Building, Scale, and the Secrets of Market Share
Feb 6, 2023
Blog
Recession Marketing: Why Creative Data is Key to Weathering the Storm
Feb 2, 2023
Blog
Why Brand Alignment is the Key to Great Marketing
Feb 1, 2023
Blog
Effectiveness Lessons
Jan 26, 2023
Blog
Rethinking Brand Guidelines: A Creative Best Practice Framework
Jan 1, 2023
Blog
Reflections + Resolutions
Dec 1, 2022
Blog
$alience
Nov 23, 2022
Blog
Corner Kicks + Creative Data: Advertising at the World Cup
Nov 16, 2022
Blog
What Is Creative Quality: How to Measure and Improve It
Nov 1, 2022
Blog
How to not waste a marketing budget
Oct 19, 2022
Blog
How Do You Build A Representative Beauty Brand?
Oct 17, 2022
Blog
Creating Representative Organizations: In Conversation with Edleen John
Oct 14, 2022
Blog
Why Representative Advertising Matters: In Conversation with Benjy Kusi
Oct 1, 2022
Blog
What happens to media mixes during a recession
Sep 27, 2022
Blog
How to use Distinctive Brand Assets to Develop & Maintain Brand Consistency
Sep 20, 2022
Blog
Best-In-Class Examples of Brand Consistency
Sep 13, 2022
The Science of Brand Consistency: How Buyer Memories Build Brands
Sep 12, 2022
Blog
How to Scale Marketing Innovations: 3 Lessons from Nestlé Indonesia
Sep 12, 2022
Blog
How Nestlé Translated Creative Quality Score to their Partners to Drive a 207% Increase in their Score
Sep 6, 2022
Blog
Why Brand Consistency Is Important For How Brands Grow
Sep 1, 2022
Blog
MMMs + Creative Data
Sep 1, 2022
Blog
The Ultimate Guide to Brand Consistency for Creative Leaders and Teams
Aug 1, 2022
Blog
When efficient = effective
Jul 6, 2022
Blog
Decode your most impactful TikTok creative with CreativeX
Jul 1, 2022
Blog
Lessons from Cannes
Jun 7, 2022
Blog
CreativeX raises $25M to fuel next stage of growth
Jun 1, 2022
Blog
Recession Marketing
May 23, 2022
Blog
Creative Effectiveness Redefined
May 23, 2022
Driving Marketing Effectiveness Through the Creative
May 17, 2022
Driving Marketing Innovation Through Creativity
May 1, 2022
Blog
Greenwashing
Apr 1, 2022
Blog
Brandsplaining
Mar 8, 2022
Blog
Do Ads Represent Female Characters?
Mar 1, 2022
Blog
Fame & Fortune
Feb 14, 2022
Blog
Were Super Bowl LVI ads representative?
Feb 11, 2022
Blog
Creative Analysis Reveals Super Bowl Ads Are Not Representative
Feb 7, 2022
Blog
Super Bowl LVI Competition
Feb 1, 2022
Blog
Should Our Ads Represent Us?
Jan 13, 2022
Blog
Why CreativeX and Geena Davis Institute care about diversity in advertising (and you should too)
Jan 1, 2022
Blog
Insights From Christmas Ads
Dec 1, 2021
Blog
How to Deliver Greater Effectiveness For Your Brands
Nov 1, 2021
Blog
Announcing a New Partnership With Vidsy
Aug 23, 2021
Blog
A Creative Analysis of How Brands are Using NFTs
May 14, 2021
Blog
The Rising Need For Creative Quality
Apr 21, 2021
Blog
Are Brands Talking About Climate Change? An Analysis of 280,000 Global Ads.
Mar 16, 2021
Blog
11 Insights About Gender Diversity From An Analysis Of 2,738 FMCG Ads
Mar 8, 2021
Blog
Do CPG Ads Represent Women?
Feb 26, 2021
Blog
17 Insights About Diversity From an Analysis of 2,738 FMCG Ads
Feb 18, 2021
Blog
Do CPG Ads Represent Black People? An Analysis of 2,738 Ads
Feb 8, 2021
Blog
Part 2: Results of our predictions for Super Bowl LV Ads
Feb 8, 2021
Blog
Did Covid-19 Influence Super Bowl Ads?
Feb 4, 2021
Blog
Part 1: Our Ad Predictions for Super Bowl LV
Oct 1, 2020
Blog
15 Insights: Analyzing 1,000+ Trump and Biden Facebook Ads
Sep 3, 2020
Blog
A fresh canvas — Picasso Labs is now CreativeX
May 28, 2020
Blog
Three Opportunities For Marketers During a Downturn Economy
Mar 25, 2020
Blog
Our Ads Don’t Represent Us (Part 5 of 5)
Mar 18, 2020
Blog
Our Ads Don’t Represent Us (Part 4 of 5)
Mar 11, 2020
Blog
Our Ads Don’t Represent Us (Part 3 of 5)
Mar 4, 2020
Blog
Our Ads Don’t Represent Us (Part 2 of 5)
Feb 26, 2020
Blog
Our Ads Don’t Represent Us (Part 1 of 5)
Feb 1, 2020
Blog
Unilever Relies on CreativeX to Ensure Creative Consistency
Jan 27, 2020
Blog
The Power of Brand in our Noisy World
Jan 2, 2020
Blog
Unilever Turns to CreativeX to Scale Creative Best Practices Across the Globe
Mar 6, 2019
Blog
The Changing Face of Politics
Mar 1, 2019
Blog
What Travel Influencers Can Teach Us About Self-Expression
Jan 15, 2018
Blog
President Trump In Imagery — Is There a Bias?
Jul 11, 2023
Case Studies
How Bayer drove effectiveness through the Creative Quality Score
May 15, 2023
Case Studies
How Barilla tapped into creative data to transform their marketing measurement
Jun 13, 2022
Case Studies
How Nestlé drove 66% return on ad spend on Meta
Oct 5, 2021
Case Studies
How Heineken drove 50% in brand uplift
Nov 29, 2021
Case Studies
How Mondelēz doubled their creative quality worldwide
Oct 12, 2021
Guides
Creative Quality Best Practices
Mar 8, 2024
Reports
Gender in Advertising Report 2024
Nov 22, 2023
Reports
Naughty or Nice: How Brands' Holiday Ads Stack Up
Oct 3, 2023
Reports
Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative
Feb 1, 2023
Reports
Recession Playbook 2023
Mar 8, 2023
Reports
Gender in Advertising Report 2023
Sep 26, 2022
Reports
How to Produce Measurably Better Meta Creative
Jul 13, 2021
Reports
Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions
Featured
Blog
Jun 11, 2024
Automated scoring of gen AI ads, at scale
Case Studies
Jul 11, 2023
How Bayer drove effectiveness through the Creative Quality Score
Reports
Mar 8, 2024
Gender in Advertising Report 2024
Guides
Oct 12, 2021
Creative Quality Best Practices
Blog
Jan 2, 2020
3
min read
Unilever Turns to CreativeX to Scale Creative Best Practices Across the Globe
Feb 1, 2020
3
min read
Unilever Relies on CreativeX to Ensure Creative Consistency
Jun 11, 2024
2
min read
Automated scoring of gen AI ads, at scale
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Case Studies
Jul 11, 2023
3 min read
How Bayer drove effectiveness through the Creative Quality Score
May 15, 2023
3 min read
How Barilla tapped into creative data to transform their marketing measurement
Jun 13, 2022
3 min read
How Nestlé drove 66% return on ad spend on Meta
Oct 5, 2021
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How Heineken drove 50% in brand uplift
Nov 29, 2021
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Oct 12, 2021
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Reports
Mar 8, 2024
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Gender in Advertising Report 2024
Nov 22, 2023
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Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative
Feb 1, 2023
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Mar 8, 2023
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Gender in Advertising Report 2023
Sep 26, 2022
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Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions
Jun 11, 2024
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Automated scoring of gen AI ads, at scale
May 1, 2024
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Improving Creative Excellence to Improve Consumers’ Health
Apr 22, 2024
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Building a more sustainable content ecosystem
Mar 8, 2024
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Brands Fail to Invest in Women: Analysing Representation in Advertising
Feb 21, 2024
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Over half of content produced isn’t activated
Feb 14, 2024
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Announcing our ISO27001 certification
Next
Jul 11, 2023
3 min
How Bayer drove effectiveness through the Creative Quality Score
May 15, 2023
3 min
How Barilla tapped into creative data to transform their marketing measurement
Jun 13, 2022
4 min
How Nestlé drove 66% return on ad spend on Meta
Nov 29, 2021
4 min
How Mondelēz doubled their creative quality worldwide
Oct 5, 2021
4 min
How Heineken drove 50% in brand uplift
Oct 12, 2021
3 min read
Creative Quality Best Practices
Mar 8, 2024
7
min read
Gender in Advertising Report 2024
Nov 22, 2023
5
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Naughty or Nice: How Brands' Holiday Ads Stack Up
Oct 3, 2023
10
min read
Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative
Mar 8, 2023
10
min read
Gender in Advertising Report 2023
Feb 1, 2023
20
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Recession Playbook 2023
Sep 26, 2022
9
min read
How to Produce Measurably Better Meta Creative
Jul 13, 2021
14
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Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions
August 5, 2024
4
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Marketing Week: Boomers are doing more than scrolling and shopping
July 2, 2024
3
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Ad Age: Research from Meta, Kantar and CreativeX Announces a New Era of Storytelling
June 13, 2024
3
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DigiDay: How brands are addressing the content landfill problem
August 21, 2023
2
min read
Campaign US: Over-60s make up just 4% of people in global ads
July 20, 2023
3
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Marketing Beat: Women’s World Cup 2023: The blind side of creative inclusivity
July 5, 2023
3
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More About Advertising: Anastasia Leng: recession proofing – how creative data can drive performance for marketers
June 26, 2023
2
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New Digital Age: CreativeX reveals the top five creative contributors to wasted digital ad spend
June 22, 2023
4
min read
Business Insider: Creative Data...It's about content optimization, not to write the next Super Bowl ad
June 19, 2023
4
min read
Performance Marketing World: “The data isn't there to make the decisions. It's there to help us make decisions” at Cannes Lions with Anastasia Leng and Tom Goodwin
April 26, 2023
4
min read
AdAge: ESG and Ad Agency Reviews - How DE&I and Sustainability are Showing up in Pitches
April 24, 2023
4
min read
Campaign UK: Sustainability messaging in ads has fallen 47% in 2023
April 24, 2023
4
min read
Marketing Week: Addressable TV ads, sustainability, loyalty: 5 interesting stats to start your week
April 24, 2023
5
min read
Marketing Brew: Why Earth Day felt a little quieter this year
April 22, 2023
3
min read
MediaPost: The 4% Solution
April 21, 2023
5
min read
Adweek: "Every Ducking Day Is Earth Day': Brands Mark the Holiday With Advocacy and Receipts"
April 11, 2023
4
min read
Marketing Week: Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
April 4, 2023
5
min read
Campaign Live: Marketers spent nearly $1 billion on subpar ads in 2022
April 4, 2023
4
min read
Campaign US: Marketers spent nearly $1 billion on subpar ads in 2022
March 30, 2023
3
min read
The Drum: How Diageo is using AI to halve the price of 1,000 ad impressions
March 30, 2023
5
min read
The Drum: How to convince your C-suite to invest in AI and web3 during a recession
March 10, 2023
4
min read
Marketing Dive: Advertising returns to depicting women more frequently in domestic roles, study finds
March 10, 2023
4
min read
Media Post: A requiem for International Women's Day
March 9, 2023
4
min read
Campaign Asia: Just 4.7% of adspend last year put behind ads featuring women in professional settings
March 9, 2023
3
min read
Media Post: Portrayal Of Women In Advertising Veers Toward Domestic Roles
March 8, 2023
3
min read
Marketing Week: How brands are marking International Women’s Day 2023
March 8, 2023
4
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The Drum: The stereotyping of women in ads is getting worse
March 8, 2023
4
min read
Marketing Week: How brands are marking International Women’s Day 2023
March 8, 2023
4
min read
Campaign US: Ads doubled their portrayal of women in domestic settings in 2022
February 24, 2023
4
min read
Campaign US: Our ads don't reflect our audience
February 15, 2023
5
min read
The Drum: How Nestlé is using AI to set creative rules for its 15,000 marketers
February 10, 2023
5
min read
Marketing Week: Inside Diageo’s ‘living and breathing’ marketing effectiveness culture
January 26, 2023
3
min read
Marketing Week: Diageo commits to ‘strong’ marketing investment as efficiency improves
November 1, 2022
3
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Nestlé Investor Seminar: Accelerating our data-driven digital transformation
October 17, 2022
4
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Adweek: Marketers Should Reassess Process Before Making Those Budget Cuts
June 7, 2022
3
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AdExchanger: CreativeX Raises $25 Million Series B To Expand Beyond Social Media And Facilitate Data Integration
June 7, 2022
3
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Business Leader: CreativeX Founder joins 5% of female entrepreneurs raising Series B funds
March 8, 2022
3
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MarTech: Research finds lower investment in ads featuring women
March 7, 2022
3
min read
Marketing Week: Gender bias in ad spend
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