product / representation

Unstereotype
your content

Understand and diversify how people are shown across your creatives worldwide

Why Representation matters

Progressive representation within advertising performs significantly better against all drivers of long-term brand growth.

To help you achieve your DEI goals, we’ll demystify how representative your talent casting really is, broken out by age, gender, and skin type as well as various situational settings.

Set the agenda for change

Develop a global understanding of how people are represented in your content

Simple yet powerful features

Generate internal alignment on talent portrayal worldwide

Shared live view of how people are shown by market, campaign and agency partners.

Build content that truly represents your consumers

Balance your casting and storyboarding strategy to reflect the diversity of your target market.

Integrate representation into creative production

Share guidelines or set goals to build assets with inclusivity at the core.

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