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"We're freeing the team up to optimize creative and focus on developing more effective content."

Nandus du Plessis

Global Head of Content Excellence, AB InBev

“We know from different studies that creative excellence is the biggest contributor to our effectiveness.”

Laetitia Lacour

Global Digital Senior Manager, Mondelez

"We can now identify the creative elements that make our messages more relevant for our consumers."

Sorin Patilinet

Global Insights Director, Mars