[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings

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Mars used CreativeX, the creative decisioning platform, to build a future proofed creative database, unlock double-digit millions in media savings, and increased net sales value ROI. They’ve achieved this by scaling a creative excellence program across 50 brands and 65 markets in 5 years—and they're just getting started.

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Hear Sorin Patilinet, former Sr. Director of the Mars Communications Lab, and Anja Spielmann, VP of Global Brand Experience join CreativeX's Paul Brown share how they did it.

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→ Learn more about how Mars drove 33% higher NSV ROI on TikTok.

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