With a recession looming, inflation rising, and consumer confidence at an all-time low, business leaders face a period of uncertainty.
Dozens of recession advertising studies reveal the positive role advertising plays in mitigating the risk of displacement by driving sales anddelivering rapid post-recession growth.
Because marketing budgets are relative, the opportunities to build market share, improve profitability, and increase short-term sales can grow during a recession. Evidence shows advertising can increase the efficiency with which these kinds of objectives are delivered.
This playbook provides practical and validated research to help marketing, finance, & procurement leaders use a new asset - creative data - to invest, allocate, and attribute their advertising investments for greater media efficiencies.