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How our clients improve 
creative performance

[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings
[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings
April 10, 2025
3 min read
How Bayer is Navigating a New Era in Healthcare Marketing with CreativeX at Adweek NYC
How Bayer is Navigating a New Era in Healthcare Marketing with CreativeX at Adweek NYC
October 17, 2023
30 min read
Improving Creative Excellence to Improve Consumers’ Health with Bayer's Joanna Macuk
Improving Creative Excellence to Improve Consumers’ Health with Bayer's Joanna Macuk
May 1, 2024
4 min read
How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution
How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution
September 12, 2022
5 min read
How The Most Innovative CMOs use CreativeX to Optimize Content
How The Most Innovative CMOs use CreativeX to Optimize Content
June 22, 2023
4 min read
How the Estée Lauder Companies are Driving Transformational Change by Atributing Creative Decisions to Sales Metrics with CreativeX on TikTok
How the Estée Lauder Companies are Driving Transformational Change by Atributing Creative Decisions to Sales Metrics with CreativeX on TikTok
March 15, 2024
20 min read
How Pepsi is Using Creative Data and AI to Drive Media Impact with CreativeX and Meta
How Pepsi is Using Creative Data and AI to Drive Media Impact with CreativeX and Meta
November 17, 2024
17 min read
How Nestlé Translated Creative Quality Score to their Partners to Drive a 207% Increase in their Score
How Nestlé Translated Creative Quality Score to their Partners to Drive a 207% Increase in their Score
September 12, 2022
5 min read
How Henkel used CreativeX for a Data-Driven Marketing Transformation
How Henkel used CreativeX for a Data-Driven Marketing Transformation
June 22, 2024
4 min read
How Haleon Built a Marketing Org from Scratch with CreativeX
How Haleon Built a Marketing Org from Scratch with CreativeX
October 20, 2024
30 min read
How Colgate Palmolive is Using CreativeX in their Martech Stack to Craft Content that Resonates
How Colgate Palmolive is Using CreativeX in their Martech Stack to Craft Content that Resonates
November 21, 2023
30 min read
[Video] How brands can use CreativeX to drive a return on creative on TikTok: The Mars Success Story
[Video] How brands can use CreativeX to drive a return on creative on TikTok: The Mars Success Story
April 3, 2025
2 min read
How Bayer is using CreativeX to better align global and local teams to avoid waste
How Bayer is using CreativeX to better align global and local teams to avoid waste
September 3, 2024
3 min read
How Bayer drove Creative Effectiveness through the Creative Quality Score
How Bayer drove Creative Effectiveness through the Creative Quality Score
October 5, 2023
4 min read
How Henkel is Combining Creativity and Analytics to Drive Creative Excellence
How Henkel is Combining Creativity and Analytics to Drive Creative Excellence
January 14, 2025
4 min read
Bridging the gap between brands and consumers with The Estée Lauder Companies’ Yasmine Laasraoui
Bridging the gap between brands and consumers with The Estée Lauder Companies’ Yasmine Laasraoui
October 15, 2024
3 min read
Barilla's Key Ingredient for Creative Effectiveness
Barilla's Key Ingredient for Creative Effectiveness
December 20, 2023
3 min read
How Nestlé Connected Creative Measurement to ROI on Meta
How Nestlé Connected Creative Measurement to ROI on Meta
June 13, 2022
4 min read
How Mondelēz doubled their creative quality worldwide
How Mondelēz doubled their creative quality worldwide
November 29, 2021
4 min read
How Mars Drove 33% Higher NSV ROI on TikTok
How Mars Drove 33% Higher NSV ROI on TikTok
April 24, 2025
4 min read
How Heineken drove 50% in brand uplift
How Heineken drove 50% in brand uplift
October 5, 2021
4 min read
How Bayer drove effectiveness through the Creative Quality Score
How Bayer drove effectiveness through the Creative Quality Score
July 11, 2023
3 min read
How Barilla tapped into creative data to transform their marketing measurement
How Barilla tapped into creative data to transform their marketing measurement
May 15, 2023
3 min read

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Orange cocktail held beside a swimming pool
96%
Meta
Woman cuddling a dog
93%
Meta
Two women enjoying drinks beside the sea
95%
Meta
Woman holding a skincare product
91%
Meta