Less content.
The right content.
A version for every placement. A creator for every audience. AI filling in the rest. All with no way to tell which of it the campaign really needed, until now. Make the assets that actually drive campaign goals.
More content, from more hands, with less time to look at any of it
A campaign used to be a handful of films and a work of print. Now it's hundreds of assets, across formats, platforms and markets, made by agencies, studios, creators and generative tools that never sat in the same briefing. The brief says what the work must do. Nobody can check every asset against it by hand, so the work gets judged on whether it looks right, not on whether it's built to deliver.
The mix of ideas, voices, formats and placements decides how far a campaign goes. See the optimal mix the campaign needs before the batch is made.
Fit for platform. Fit for brand. Fit for objective. And your own standards. Check every asset against all of them while it’s still in production, and fix what’s off before it ships.
Agencies, studios, creators, and AI all produce to the same mix and the same standards. Ensure that every partner is building to the campaign, so the brief survives every hand it passes through.
Everything we're doing with the new standardized creative best practices, we could do before with our digital partners, but it was done manually. What these new practices enable for us is to scale.
Laetitia Lacour
Global Digital Senior Manager, Mondelēz International
Asked Questions
A creative score shows how an asset meets the criteria being assessed. It helps teams identify execution issues and prioritize improvements. A higher score demonstrates stronger adherence to those criteria; it does not, by itself, prove higher sales, brand lift or media performance.
Yes. The Content Production offering includes quality assessment across creator content and AI-generated assets, alongside agency and studio output. This helps teams evaluate content from different sources against relevant campaign standards.
Partner Reporting lets you compare creative quality across production sources and identify where output falls short of your standards. That evidence helps teams give more specific feedback, prioritize revisions and address recurring issues with agencies, studios and creators.
Yes. Creative Scoring supports your own requirements alongside platform guidelines and brand standards. This gives production teams and partners a shared basis for assessing creative, with findings tied to specific criteria so teams can understand what needs attention.
CreativeX helps identify gaps in asset coverage and creative that falls short of relevant platform, brand, or campaign standards. Teams can use those findings to prioritize missing assets and revisions while there is still time to address them before launch.
Content Production shows the ideas, voices, formats and placements represented in your campaign’s assets. Teams can review coverage across platforms and markets, identify gaps, and use that information to focus production briefs and requests for additional content.