Flat budgets. Infinite content. Invest in the right creative.
The right assets, in the right mix, with enough weight behind it. See whether your budget is allocated to achieve the campaign goal, and move spend while it still matters.
Budget is allocated to placements and audiences. Nobody allocates it to creative.
Media plans are built around channels, audiences and bids. The creative that runs inside them arrives last, as a folder of files, and gets trafficked across dozens of platforms and markets by people who can’t see how any of it scores. Spend follows the plan and the algorithm, not the quality of the work behind each impression, and the portfolio drifts out of balance before anyone notices.
Creative fit for the goal is on brand, right for the platform, aimed at the right audience, and meets every other standard your organization cares about. Know how much of your budget is behind it, across every single campaign.
See how much of your budget is allocated behind the wrong creative, and where. Across every brand, market, channel, and partner.
Shift weight to the creative fit for the goal. Pause or swap the creative that isn’t. Add weight where a message is running too light to do its job. All of it while the campaign is live, so the budget you already have does more for the goal.
CreativeX showed us a much better use for our media funds. The numbers are better because we understand better what engages the consumer. We saw an uplift of triple digits.
Patricia Corsi
Chief Marketing Officer, Bayer
See where your spend is flowing to the wrong creative
Most media teams can see what they’re spending and what it delivers. Far fewer can see whether it’s behind the creative the campaign needs. Meet with an expert to find out how much of your spend is working toward the commercial goal, and how much isn’t.
Asked Questions
CreativeX provides recommendations to inform budget shifts, asset replacements, and creative fixes. Teams can use the findings to prioritize which assets need revision, which could be replaced, and where to reconsider allocation. Connecting those recommendations to media spend helps creative and media teams decide what needs attention first.
Yes. CreativeX lets you examine creative and spend data by brand, market, channel, and partner. These views help teams locate gaps and bring specific findings into conversations with the people responsible for the assets and the investment behind them.
Quality Spend connects media investment with adherence to your creative standards. It helps teams understand whether their budget is supporting the execution they intended and where changes to assets or allocation deserve attention. It measures standards alignment, rather than the financial return generated by an ad.
CreativeX connects media spend to individual assets and their creative scores. Teams can see which assets meet the relevant standards and how much investment sits behind those that need attention. This helps prioritize issues based on the budget involved, alongside the creative changes required.