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Industry Reports

State of Creative Observability Report 2026

Report

October 22, 2026

State of Creative Observability Report 2026

Your ads may be working. But is your campaign?

Report

April 1, 2026

Whose Brand Is It Anyway?

How distinctive brand cues can improve recognition and attribution, drawing on an analysis of 1.4 million ads.

All articles

State of Creative Observability Report 2026

State of Creative Observability Report 2026

October 22, 2026

Whose Brand Is It Anyway?

The Creator Paradox Report: Are Creators Really Effective?

The Creator Paradox Report: Are Creators Really Effective?

The Creative Advantage: How Mars Unlocked ROI with Creative AI

The Creative Advantage: How Mars Unlocked ROI with Creative AI

The Case for Creative

The Case for Creative

Gender in Advertising Report 2025

Gender in Advertising Report 2025

New Era of Storytelling: The Next Generation of Creative Effectiveness

New Era of Storytelling: The Next Generation of Creative Effectiveness

November 19, 2024

Gender in Advertising Report 2024

Gender in Advertising Report 2024

CQS 101

January 1, 2024

Naughty or Nice: How Brands' Holiday Ads Stack Up

Naughty or Nice: How Brands' Holiday Ads Stack Up

November 22, 2023

Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

October 3, 2023

Gender in Advertising Report 2023

Gender in Advertising Report 2023

Recession Playbook 2023

Recession Playbook 2023

February 1, 2023

How to Produce Measurably Better Meta Creative

How to Produce Measurably Better Meta Creative

September 26, 2022

Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions

Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions

Stories, ideas, and
practical insights from Creative X

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