Press Highlights

Digiday: U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

AdExchanger: Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment

Marketing Dive: How Danone optimizes creator-driven ads as investment surges

Campaign US: New CreativeX benchmarking tool helps prove ROI of creator ad spend

MM+M: How Bayer is assessing the credit scores for its creative ads

Adweek: Nearly Half of Meta Creator Ads Ignore Key Best Practices

WARC: As Unilever and other brands pivot to creators, advertising rules still apply

Digiday: Heineken uses hard numbers to foster better representation in social media ads

AdWeek: How Nivea is Using AI to Measure Creative Effectiveness

AdExchanger: The Power Of Creative Data

AdExchanger: Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse

Marketing Week: Brand building must adapt to the age of creative fragmentation

WARC: New study outlines the four drivers of creative impact

Campaign US: Haleon debuts AI-powered screener to make advertising more inclusive

WARC: Is inclusivity getting old? Advertising’s missed opportunity for creative inclusion

WARC: Going ‘glocal’ in the age of AI: Bridging the gap between global and local teams

The Drum: Tools and Rules For Scaling Content with Gen AI

Marketing Week: ‘A larger voice’: How brands are better aligning global and local teams to avoid waste

Marketing Week: Haleon: 'The CEO and CMO relationship is being rekindled.'

How Mars became the first advertiser to pilot an integrated solution for creative effectiveness at scale with CreativeX

AdExchanger: Why Vodafone Is Giving Out Grades For Its Creative

Ad Age: Research from Meta, Kantar and CreativeX Announces a New Era of Storytelling

Digiday: How brands are addressing the content landfill problem

Campaign US: Over-60s make up just 4% of people in global ads

Marketing Beat: Women’s World Cup 2023: The blind side of creative inclusivity

More About Advertising: Anastasia Leng: recession proofing – how creative data can drive performance for marketers

New Digital Age: CreativeX reveals the top five creative contributors to wasted digital ad spend

Business Insider: Creative Data...It's about content optimization, not to write the next Super Bowl ad

Performance Marketing World: “The data isn't there to make the decisions. It's there to help us make decisions” at Cannes Lions with Anastasia Leng and Tom Goodwin

AdAge: ESG and Ad Agency Reviews - How DE&I and Sustainability are Showing up in Pitches

Marketing Week: Addressable TV ads, sustainability, loyalty: 5 interesting stats to start your week

Marketing Brew: Why Earth Day felt a little quieter this year

Campaign UK: Sustainability messaging in ads has fallen 47% in 2023

MediaPost: The 4% Solution

Adweek: "Every Ducking Day Is Earth Day': Brands Mark the Holiday With Advocacy and Receipts"

Marketing Week: Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week

Campaign US: Marketers spent nearly $1 billion on subpar ads in 2022

The Drum: How to convince your C-suite to invest in AI and web3 during a recession

Media Post: A requiem for International Women's Day

Marketing Dive: Advertising returns to depicting women more frequently in domestic roles, study finds

Media Post: Portrayal Of Women In Advertising Veers Toward Domestic Roles

Campaign Asia: Just 4.7% of adspend last year put behind ads featuring women in professional settings

The Drum: The stereotyping of women in ads is getting worse

Marketing Week: How brands are marking International Women’s Day 2023

Campaign US: Ads doubled their portrayal of women in domestic settings in 2022

Campaign US: Our ads don't reflect our audience

The Drum: How Nestlé is using AI to set creative rules for its 15,000 marketers

Nestlé Investor Seminar: Accelerating our data-driven digital transformation

Adweek: Marketers Should Reassess Process Before Making Those Budget Cuts

Business Leader: CreativeX Founder joins 5% of female entrepreneurs raising Series B funds

AdExchanger: CreativeX Raises $25 Million Series B To Expand Beyond Social Media And Facilitate Data Integration

MarTech: Research finds lower investment in ads featuring women

Marketing Week: Gender bias in ad spend