The creative lever most brands aren’t pulling
Every campaign is a mix of ideas, formats, partners and placements, and that mix has a direct impact on commercial results. Creative Mix shows which combinations drive your goals, so you can shift budget and briefs toward the mix that performs.
Platforms now match ads to people based on the creative itself, so look-alike ads compete for the same audience while distinct ones each find their own. See how many distinct ideas are in a batch before it goes live, and hold partners to ideas delivered, not assets produced, so more of your budget goes to reaching new people.
Creators now carry a growing share of the budget, but they don’t all deliver the same. See what brand content and each creator return for the spend behind them, and shift budget toward the mix that drives your outcomes.
Platforms offer far more formats and placements than most campaigns use, and every one an idea skips is a missed chance for it to land. See exactly where each idea ran and where it didn’t, across every market and channel. Then close the gaps with assets built for each surface, not stretched to fit it.
Most campaigns never use all the placements their media plan recommends: 86% on Meta, 91% on YouTube.
CreativeX State of Creative Observability Report 2026
Asked Questions
Creative Scoring assesses individual assets against relevant creative standards. Creative Mix examines the combination of ideas, creators, formats and placements across a campaign. Together, they help teams understand whether assets meet their standards and where the campaign’s overall mix needs attention.
Creative Mix shows where each creative idea ran across markets, channels and placements, and where it did not appear. Teams can review those gaps against campaign priorities and decide which ideas need assets adapted for additional placements.
Creative Mix brings together spend and return data for brand content and individual creators. Teams can compare the investment behind each with the results reported, then use those findings to inform budget allocation and future creator briefs.
Yes. The diversification view lets teams assess the range of distinct ideas in a batch of assets before launch. This helps identify when a campaign has many similar executions and gives teams an opportunity to request different creative approaches before committing media investment.
Creative Mix groups similar assets to show the range of distinct ideas represented in your content. This helps teams assess diversification beyond the number of files produced and give partners clearer direction on where new ideas are needed.