The creative data your AI stack has been missing
The Creative Data Graph records, organizes and contextualizes every creative decision across the entire lifecycle of every campaign you run. Every asset produced, who produced it, where it ran and what it cost, across all brands, markets, channels, and partners, linked back to the commercial goal it was meant to deliver. The ground truth your AI agents run on.
Follow a commercial goal from brief to placement and see exactly where it drifted. When a campaign misses, you know whether to fix the idea or the execution.
For every asset, the graph records who or what produced it, where it ran, the spend behind it, and what’s in it, down to the logo, the product shot, and the call to action. It links performance back to those elements and to the goal the asset was meant to support.
AI models are only as strong as the context they’re given. Every campaign you run adds to that context, teaching your agents what works for your brands, not brands in general. The longer you run, the sharper they get.
CreativeX enables us to track every single digital asset that we're producing. We have increased effectiveness for our digital assets by 66% over the past 18 months.
Aude Gandon
Former Global CMO, Nestlé
Asked Questions
Yes. The Creative Data Graph can retrieve available historical campaign data from connected ad accounts. It regularly imports new data from those accounts, giving teams access to past campaign activity alongside ongoing execution.
APIs are the primary way to connect the Creative Data Graph to your existing systems. They make creative data available within your production, reporting and analytics workflows, so teams can use it in the tools they already work with.
It provides context from your own creative execution: what was produced, who produced it, where it ran and the results associated with it. That connected history gives AI tools information specific to your brands and campaigns to draw on when supporting analysis and decisions.
By connecting campaign goals with the assets and placements used to deliver them, the graph helps teams trace execution from brief to placement. Teams can investigate where execution diverged from the intended approach and use that evidence to inform changes to briefs, assets or activation.
You can trace who or what produced an asset, where it ran, the media investment behind it and how it performed. The graph also connects that history with the asset’s creative elements and intended campaign goal, helping teams investigate execution with the relevant context in one place.
The Creative Data Graph connects creative assets with their production sources, placements, media spend, performance and campaign goals. It organizes those relationships across brands, markets, channels and partners, giving teams a way to examine creative execution in context.