“What's important about this work is being able to quantify just how much impact creative quality has for brands such as Mars…and unlock greater effectiveness through the understanding of creative data.”
- Matt Rooney, Head of Measurement, Global Accounts, TikTok

Mars used CreativeX, the creative decisioning platform, to scale a creative excellence program across 50 brands and 65 markets over 5 years. They’ve unlocked media efficiency, driven measurable sales lift, and built a culture of continuous creative upskilling for their team—and they're just getting started.

Hear TikTok share how to achieve a return on creative with CreativeX

“[Brands] should focus on the process. I think where CreativeX has strength is the tooling underpinning that process. And so by focusing on how you build the process, how you establish that common currency from ideation through to execution helps all the different silos in the marketing process come together and ultimately unites quality and outcomes,” says Rooney. Hear more in the video above.

→ Learn more about how Mars drove 33% higher NSV ROI on TikTok.