With different studies showing creative to be the biggest contributor to ad effectiveness, Mondelēz used CreativeX technology to measure creative quality in real-time, and globally.
With more than 70 brands, Mondelēz wanted to measure creative excellence globally through tracking the adoption of creative quality best practices. To develop this capability, they partnered with CreativeX to automate 9 creative guidelines (Brand early, Frame for mobile …) to ensure fit for platform assets.
creative guidelines automated
improvement to Creative Quality Score