How Heineken drove 50% in brand uplift with creative excellence

Over two-thirds of Heineken’s communication effectiveness relies on the creative elements in their content. Learn how they increased communication effectiveness worldwide with CreativeX.

Guest Speakers

Bram Reukers
Global Smart Creative Lead
Sander Bosch
Global CMI Manager of Communication Effectiveness (Global Commerce)

The Challenge

Heineken, a 150-year old company operating in over 190 markets with more than 300 brands needed a way to run consistent and effective advertising at scale. To develop this capability, they first used CreativeX technology to analyze hundreds of Heineken’s image and video elements across 190 campaigns, looking at 15 key creative elements including whether branding or people were present. Having mapped their creative elements to business impact, Heineken then deployed CreativeX technology across their brands, markets, and agency partners to measure creative quality globally and in real-time.

Customer Success Stories

4

essential creative elements mapped to brand uplift

50%

improvement to Creative Quality Score

50%

incremental lift to brand value on Facebook

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