Watch Patricia Corsi talk about CreativeX's role in rallying Bayer's geographies around a consistent creative KPI they could believe in—to drive creative effectiveness at scale
A world-leading innovator in creative data and a leader in healthcare marketing, Bayer is on an ambitious journey to unleash creative excellence and modernize consumer health. Accelerated through their partnership with CreativeX, Bayer's marketing efforts are helping people take control of their everyday health.
creative elements tracked through CQS
overall increase in Creative Quality Score (CQS)
improvement on brand uplift on YouTube (ad recall, awareness)