How Bayer drove effectiveness through the Creative Quality Score

Watch Patricia Corsi talk about CreativeX's role in rallying Bayer's geographies around a consistent creative KPI they could believe in—to drive creative effectiveness at scale

Guest Speakers

Patricia Corsi
Chief Marketing and Information Officer

The Challenge

A world-leading innovator in creative data and a leader in healthcare marketing, Bayer is on an ambitious journey to unleash creative excellence and modernize consumer health. Accelerated through their partnership with CreativeX, Bayer's marketing efforts are helping people take control of their everyday health.

Customer Success Stories


creative elements tracked through CQS

24 pp

overall increase in Creative Quality Score (CQS)


improvement on brand uplift on YouTube (ad recall, awareness)

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Other Case Studies

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