Watch Mariama Kamanda discuss the role CreativeX played in helping Barilla embed creative data into Barilla’s creative decisions and measurement frameworks at scale
Barilla, a family-held company, and world leader in pasta, embarked on a multi-year creative transformation journey to put data at the heart of its marketing decisions. Used by over 12 brands operating in 34 markets, across 8 media channels, the Creative Quality Score has enabled Barilla to gain global visibility into their global content efforts and eliminate media wastage from underperforming assets.
essential creative elements mapped to a single business metric
cheaper CVTR per 10% increase in CQS