Automate Your Brand Book
Create, build, and maintain strong and distinctive brands.
You’ve spent countless resources developing your brand. Does your marketing leverage your most distinctive brand assets to cut-through with your consumers?
The problem
There’s a 33% average revenue increase attributed to presenting your brand consistently, but with dozens of platforms, hundreds of markets, and thousands of marketers deploying creative assets on behalf of your brand, achieving consistency is harder than it seems.
Once you've nailed those creative best practices, go deeper by tracking your brand's custom and distinctive brand elements to measure brand consistency and branded investment.
What we track
Symbols
Logos
Characters
Taglines
Audio jingles
Sponsorships
Scenes
Celebrities
Packaging
Brand colors
Lifestyle Occasions
Consumption
And more...
What we measure
Brand Asset Frequency
Which branded elements are you using to connect your consumers with your brand?
Branded Investment
How much media spend is deployed towards truly branded creative assets?
Brand Consistency
Are you telling a consistent story across all markets and all platforms?
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