Datalink Partner Spotlight: Adverteyes

CreativeX, the system of control for creative, content, and media, has launched Datalink, a connective infrastructure housing creative data alongside attention, emotion, and other key metrics in a single dashboard. This enables brands to integrate multiple sources of creative intelligence seamlessly into their existing workflows.

Among the Datalink launch partners is Adverteyes, a company with a singular, punchy mission statement: “Making every ad drive more brand sales growth.”

Alex Browne, Head of Commercial at Adverteyes, shares how the company is evolving and how their partnership with CreativeX creates a next-generation operating system for creative effectiveness.

What is Adverteyes?

Adverteyes is a creative intelligence company whose purpose is to connect advertising creative with predictable business growth, including sales, brand impact, and ROI. “In 2025 we spun out of Realeyes, a leader in vision AI and applied R&D company, to empower advertisers to succeed in the emerging age of agentic advertising,” said Browne. “With a majority of digital media traffic now driven by bots, most of it fraud, human-based truth is more essential than ever to make good creative decisions. With the arrival of services like moltbook – social networks for autonomous AI agents – the problem is about to get a lot worse!”

“We have the world’s largest ongoing content and human response database,” explains Browne. “We’ve combined nearly 20 million observations of human response to advertising in 90 markets across all major media platforms. We model that data with real business outcomes to deliver predictive scores that make advertising smarter and more accountable for companies like AXA, Mars, and P&G. We’ve done our job if we can empower brand leaders with growth and efficiency metrics that earn creative credibility in the boardroom. CreativeX is a premier partner to drive creative excellence at enterprise scale and make our advertiser customers successful.” 

The Evolution of Measurement

Browne, an 11-year veteran of the business, has seen the industry shift from small-scale testing to massive AI adoption. “The modern world of agentic advertising demands accurate, instant predictions to drive personalization scaled impact throughout the advertising supply chain,” Browne says. “We established our business by pioneering behavior-based attention and emotion measurement of consumers, and quickly transformed that massive database of human knowledge into a prediction engine capable of delivering intelligence to decide better performance across every ad and campaign an advertiser runs.”

This shift is why the company has spun off its advertising intelligence unit into Adverteyes: to double down on agility and innovation in a world where content production is exploding.

A "Creative Operating System"

Why join Datalink? For Adverteyes, the partnership with CreativeX is about combining two essential layers of the marketing stack.

“CreativeX is a premier Creative Operating System for advertisers,” says Browne. “You have the infrastructure to link ad accounts, ensure compliance, and solve the egregious wastage that happens when brands are flying blind. We also applaud CreativeX for excelling at user experience, a critical strength for facilitating adoption inside large marketers with complex advertising workflows.”

If CreativeX is the operating system, Adverteyes is the performance accelerator.

“Our role is to supercharge that system. We add a creative signal derived from human response and business-outcome data that delivers predictable performance. Furthermore, tackle the  ‘Creative DNA,’ enabling brands to understand exactly why an ad resonates with humans. Is it the way the product is revealed? The narrative arc? The interaction of antagonists and protagonists? We provide that strategic layer. We are able to predict not only the performance of an ad, but the future economic impact of a creative concept.”

How to Drive Growth with Datalink

For brands looking to get the most out of this partnership, Browne suggests a two-step approach:

1. Establish Control: Work with CreativeX to gain visibility and immediate investment returns by fixing creative hygiene and compliance.
2. Predict & Optimize:
   Integrate Adverteyes to test and scale performance. “Run your creatives through Adverteyes to validate the signal against your own sales data. We see a strong statistical link: optimizing toward higher quality ads not only drives sales but is rewarded by bidding algorithms with lower CPMs.” 

“It’s a no-brainer,” Browne concludes. “CreativeX provides the platform to manage creative at scale, and we provide the signal to ensure that creative drives business growth and ROI.”

Keen to learn more about Datalink? Click here.

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