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"We're freeing the team up to optimize creative and focus on developing more effective content."
Nandus du Plessis
Global Head of Content Excellence, AB InBev
"Going from opinions to fact-based decision making is the key [thing] that CreativeX helped us achieve.”
Global CMI Manager Communication Effectiveness, Heineken
"We can now identify the creative elements that make our messages more relevant for our consumers."
Global Insights Director, Mars