Watch Aude Gandon talk about the role CreativeX played in rallying marketers around a metric they could believe in as Nestlé made the monumental shift to building for Digital and Audience first.
Nestlé is the world's largest food & beverage company. Active in 186 markets, with 2000+ brands, and countless external partners, they revamped 50-year-old marketing practices to embrace a Digital and Audience first approach. CreativeX technology automated and measured real-time adherence to nine creative best practices to simplify the creative process.
essential creative elements mapped against a single business metric
overall increase in Creative Quality Score (CQS)
ROAS on Meta for ads with a high CQS