How Nestlé drove 66% return on ad spend on Meta

Watch Aude Gandon talk about the role CreativeX played in rallying marketers around a metric they could believe in as Nestlé made the monumental shift to building for Digital and Audience first.

Guest Speakers

Aude Gandon
Global CMO

The Challenge

Nestlé is the world's largest food & beverage company. Active in 186 markets, with 2000+ brands, and countless external partners, they revamped 50-year-old marketing practices to embrace a Digital and Audience first approach. CreativeX technology automated and measured real-time adherence to nine creative best practices to simplify the creative process.

Customer Success Stories

9

essential creative elements mapped against a single business metric

15%

overall increase in Creative Quality Score (CQS)

66%

ROAS on Meta for ads with a high CQS

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