Through the use of AI, machine learning and sales analysis, a groundbreaking study from Meta, CreativeX, and Kantar uncovers how brands can increase their ad effectiveness by up to 81% through semiotic, visually dynamic and atmospheric cues.
Leaders from Meta, CreativeX, and Kantar discussed the opportunities of this research at the ARF’s Marketing Analytics Accelerator. Watch to learn from Abhishek Jadon, VP of Global Media Transformation at Pepsi, one of the brands involved in this groundbreaking study
See how your brand can integrate these learnings into your strategy today.
