VOICES
Jo Hawkins
on working at CreativeX
VOICES
on working at CreativeX
My name is Jo Hawkins. I joined in June 2022 as a Client Success Manager. Coming from an account management background, I was excited about what CreativeX was building. I loved the team, the product, and our clients, but I found myself increasingly interested in the strategic and commercial side of the business—particularly how we grow accounts and deliver value to both our clients and the company. Around the same time, CreativeX was hiring for Global Client Partners. My manager and our CRO encouraged me to consider the role. At first, I was unsure, but I applied and went through the full interview process alongside external candidates. In November 2023, I was offered the role, and by January 2024, I officially transitioned into the Global Client Partner position. It’s been around 15–16 months in the role now—and it's gone well!
Depending on the person’s familiarity, I typically say I’m essentially a Strategic and Commercial Account Manager. I lead relationships with senior stakeholders—C-level and exec level—at global organizations. I’m responsible for defining joint business plans, uncovering opportunities for growth, and ensuring we’re delivering real value while driving retention and expansion for CreativeX.
As a company, CreativeX gives you a lot of autonomy. It values smart, hardworking, independent thinkers. You’re trusted to get to the right outcomes in the way that works best for you, but always with collaboration. Any individual’s challenge is viewed as a shared company problem—we rally as a team to solve things together. As a product, CreativeX empowers some of the world’s biggest brands to make data-informed creative decisions. It's exciting to see how we're enabling more efficient, effective, and inclusive creative content at scale.
I'd say contributing to the development of our Creative Lifecycle product. It started as an idea—something clients mentioned needing—and I was able to help turn that feedback into a new product direction. I’m not a product person or the most senior person at the company, but by listening to our clients and identifying a clear opportunity, I was able to help bring something new to life. That’s been really rewarding.
I’ve definitely been pushed out of my comfort zone—in the best way. I’ve grown more than I expected, and that growth has been met with recognition and opportunity. CreativeX doesn’t box people in with rigid job specs. It’s about solving problems, and when you do that well, you’re trusted and rewarded. That flexibility and meritocracy have been key to my development.
Curiosity is huge. You also need to be okay with jumping into the deep end. Everyone who thrives here has faced something they didn’t quite know how to do—and figured it out. It’s about being open to feedback, being willing to roll up your sleeves, and having something you care deeply about. You don’t need to be passionate about everything, but having that drive in some area really helps.
I’ve learned more in the past three years at CreativeX than I did in the five years before that. If you want to work hard, get stuck in, and grow quickly—this is a great place to do it.
